Resume

Janet Litton Photography & Design Feb. 2006 – Present

  • Freelance photography – commercial, portraits, stock images (www.janetlitton.com)
  • Freelance Photoshop work for various graphic artists (references available)
  • Website development and consulting (references available)
  • Website redesigns, blogs designs
  • Graphics design, business card, marketing material
Dunkin’ Brands, Inc. Feb.1997 – Jan. 2006

Title: Senior Franchising Specialist

  • Created and developed first ever Franchise Recruitment site for Dunkin' Brands. Site included online application allowing 82% of all applications to be received electronically within first year resulting in a more cost effective, time saving process. 
  • Involved in development of CMS for online franchise application processing
  • Increase sales, conversion rates, and usability with design and business improvements. Continually updated and added new innovative features to the site including: listing existing franchisees' stores for sale, open house events and online RSVP.
  • Developed web advertising strategy - implemented and managed local franchise print recruitment for franchising managers creating technological solutions for franchise recruitment including email campaigns, open house, and special events notifications. 
  • Collaborated with outside vendors to create email campaigns based on geographical markets for 13 nation-wide franchising managers.
  • Developed media plans for franchising managers and their local markets. Created and placed the ads. 
  • Along with the VP of Franchising, created the first ever open house franchise recruitment template including a marketing strategy that significantly increased the number of prospective recruits.
  • Photographed stores for the brochures and web site use. Unique ability to both plans strategically and do hands-on imp­lementation by combining both business acumen and creativity to develop profit-oriented programs and projects.
  • Worked with in-house communication department and outside agency to increase awareness of brand by web presence, print and brochure development.

Additional work history on request


photography
~ dogs
gallery 1
gallery 2

landscapes

fine art

portraits

retouching


web designs

graphic design
gallery 1
gallery 2
gallery 3


skills

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